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Create A Marketing Plan:
Writing A Marketing
Plan:
Your marketing plan is your plan to bring your product or
service to the market place. Marketing strategies match or
transform your product or services to the needs of your customers.
Good market research will uncover marketing ideas for new
products or services that are not presently being met.
The first step is a market analysis. This analyzes the market
size, growth characteristics, buying trends and trends for
the future. It profiles the competitors in the market you
want to compete in. What are their strengths, weaknesses and
unique selling proposition. What are opportunities are there
that are not being satisfied? Profile your current and potential
customers. How do they make their buy decision? What are they
looking for that isn't available today? Marketing strategies
and tactics are your plans to capture a niche or an entire
market segment based on your company capabilities and the
needs of the market.
Marketing strategies should include product positioning strategies,
pricing, distribution, channel penetration, advertising, Internet,
public relations, tradeshows, use of reps, telemarketing,
direct mail, etc.
Introducing new products or services to the market is a major
stumbling block for most small businesses. Frequently an aggressive
marketing manager will commit to a new product before it has
ever been prototyped. The new product development process
should not be based only on technology and process capabilities
(engineering driven).
The new product launch that is based only on satisfying an
unmet market need without taking into account company capabilities
is equally bad (marketing driven). New product introductions
need to be a joint venture between marketing and engineering
to be effective.
A well thought out marketing plan is needed in today's world.
Eagle can help develop the right plan for your business. We
work with you and your staff to create your own blueprint
for success. We work with startup organizations as well as
mature organizations.
Eagle
Business Solutions can help you grow your small business!
Need help with your plan? Would you like more information
about our Marketing Plan service?
Contact us by e-mail to set up
a meeting. The initial meeting is free so we can best understand
your needs and you can get to know us and how we work.
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